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How KeraStraight Works
With the power of keratin, 22 carat gold and KS Complex, KeraStraight has been
developed to simultaneously repair & straighten. KeraStraight is suitable for
all hair types from virgin, untreated hair to highly damaged and weak. This
evolution in straightening and repair will deliver beautifully shiny, straight &
Keratin is a natural compound found in hair, skin and nails and it is this
protein that gives your hair its strength. This 'liquid hair' blends with the
hair on your head dramatically improving it's quality on both the inside cortex
and the outside cuticle layers. Smaller keratin molecules penetrate the cortex
improving and repairing the quality of the hair from the inside. This adds
strength, elasticity and moisture resulting in smooth, soft, shiny and straight
hair.. The larger keratin molecules coat the hair cuticle and protect against
environmental effects such as UV rays, smog, and smoke. Further damage to the
hair shaft is thus prevented.
The effectiveness of the nano particles of keratin are fortified with the
addition of 22 carat gold. As an element, gold is well known for its unique
ability to affect negative ions. The gold in KeraStraight is sequentially
processed to the point that it breaks down into the smallest possible nano
particles. As a result, the gold is able to permeate the hair, working in tandem
with the keratin to bring about a robust yet elegant transformation to your
With the exclusive and highly innovative KS Complex, the vapour is captured and
the hair is left feeling lighter, even more beautiful and now needs only 2 days
between application & 1st shampoo. KeraStraight brings new life to your hair,
even after years of damage.