News & Blog Posts

Unlock your true color self

by Administrator

Posted 23 January 2018

Get the right colour for you with a free consultation

Unlock your true colour potential come in for a free consultation this year.

What equals a great Salon experience?

by Administrator

Posted 23 January 2018

Great Hair and Beauty salon experience in London

What makes a great salon visit?

Good question and the answer may be different each time. At our salon in Bloomsbury we aim for good customer service and consistent standards. My goal would be that when the client walks in the door we make her feel as if she is at home. The friendliness has to be genuine, because people are not stupid and they can see right through you game face. We start any appointment with a consultation where we find out what your goals are and make suggestions. It's a good idea to have a visual on your phone as it gives us a basis to work on.If you are concerned about either the condition of your hair or scalp we will generate an energy code at the same time. We want your salon experience to be a good one, and that's why we guarantee our work. If you would like a free consultation give us a call

Get your Energy Code this January

by Administrator

Posted 23 January 2018

Wella Energy Code consultations at CV Hair & Beauty in Bloomsbury WC1N 1AP

CV Hair & Beauty are proud brand ambassadors for Wella, we are really excited to be offering energy code consultations at our Bloomsbury salon. So what is an energy code?

To recalibrate the hair’s natural lipid layer, System Professionals’s scientists developed and patented the EnergyCode™ technology: based on a complex of carefully balanced ingredients in specifically targeted concentrations throughout the System Professional range, so that the personal Care System recommended by the Hair Care Consultant transforms each unique hair energy. The secret of transforming hair towards ideal hair is decoded – the hair energy is reborn.

Oleic Acid and Glyceryl Monooleate help to maintain the structural integrity of hair
through re-inforcing and replenishing the cell cement in the hair.

Works in two ways on the hair: It repairs and replenishes the natural protein structure
of the hair and helps protect against the damage caused by free radicals.

Increases the blood circulation and keeps the root of the hair energized

Enhances the moisture balance in the scalp and contributes to strong healthy hair growth, full of energy.

Hair full of energy, responsive and manageable.
Hair is less static and frizzy but has more shine and bounciness.

To book your FREE energy code consultation call us on 0207 837 0021

Local Bloomsbury Students new year new look January Promotion #Students #Haircut #Beauty

by Administrator

Posted 20 January 2018

Where to get a student haircut or beauty treatment in the Bloomsbury or Kings Cross area

January back to School or Uni and it's soooooo Miserable, Raining and cold as well. If you're like us the Christmas bills are just arriving and the year is stretching out in front of you like a big tunnel. If you feel a little burnt out then change is good and being kind to yourself without breaking the bank. A change of appearance can do wonders in making you feel a whole lot happier.We are a friendly salon that is just five minutes away from the student halls and unis such as UCL and SOAS, really easy to reach via Russell square and Kings cross stations. We specialize in Haircuts and Hair colour including Balayage and Ombre. We also have a Beauty salon doing Waxing and Facials and a nail department for Gels and overlays. The salon is open until 8pm Monday to Friday. If you mention this Blog post we will increase the regular student discount to 25% the offer ends on January 31st

Hair extensions now available

by Administrator

Posted 18 January 2018

Hair extensions now available at our Bloomsbury WC1 salon

Hair extensions are really popular as it provides a "Right Now" solution to growing your hair. As with most services there is just as much misinformation out there as the correct information.

Firstly and foremost you would not just book an appointment, you need to come for a consultation first, Sen will talk you through the process whilst at the same time finding out your hairstyle and length goals. She has to match the colour for you so that your extensions look seamless.

We will then book your appointment at a time that is convenient for you, we may require a small deposit if it is your first visit.

Important to know all our work is guaranteed so you are not just on your own afterwards. Sen is on hand to answer all your questions or any concerns you may have

How to maintain your extensions after the fitting ?


To ensure you don’t pull on your micro bead extensions (which can cause premature dropping or fallout of your extensions), only use a loop brush, or nylon boar bristle brush.
When you’re brushing your hair, make sure to separate the strands of hair at the roots to ensure your hair does not tangle.


Before washing your hair, always thoroughly run a brush through the lengths, to help prevent any tangles.

The most important part of washing your hair is to avoid all hair care products containing heavy protein or silicone. These products will weaken the bonds of your hair extensions, causing them to fall out. These products can also compromise with the quality of hair.
When you’re applying shampoo, never rub or massage the product into your hair or scalp. Gently stroke the shampoo through your hair from root to tip.
Apply a moisturising conditioner to your hair, avoiding the roots and bonds of the beads. Every second wash, apply a deep conditioning treatment to help extend the life of your hair extensions.

Thoroughly wash all shampoo and conditioner out of your hair, as product residue can cause mould around the bonds.

Note: If you have Tape extensions avoid oil based shampoos, conditioner or treatments at the roots as this can weaken and break down the glue tape.


As with your natural hair, heat tools such as curling wands and hair straighteners will damage your hair extensions, so try to use these tools as little as possible. Every time you use any heat styling tools, thoroughly coat your hair with a heat protectant spray. Hot hair rollers use less heat to curl your hair, so opt for these when possible.
As you now have a lot more hair, you may notice normal hair ties snap when you try to put them in your hair. To avoid this, use an old school scrunchy to tie up your hair. Make sure the hair tie doesn’t have a metal band, as this may pull out and knot your hair.


When you first have your micro bead hair extensions applied, sleeping may feel a little uncomfortable. To help stop your hair extensions from tangling, put your hair in a loose braid and tie a silk bandana (bandana optional) around the crown of your head. Also never sleep with wet hair ensure it's 100% dry and try to sleep with a satin pillow case as both prevents matting.

#Stylists do it Better

by Administrator

Posted 25 November 2017

#Stylists do it better

We believe advice should be free, every visit starts with a consultation. But you don't need to book an appointment to get a consultation. Why not pop in for a coffee and a chat about your new look now!

Getting Ready for the party season

by Administrator

Posted 24 October 2017

Hairdressing for the party season in Marchmont street near Russell Square

We almost cannot believe that it's the party season already. Some companies in our area seem to be having their annual shindig early this year. We have been busy with lots of glamorous blow drys and up do's. It's always best to book early especially if you want a late appointment so that your hair looks great in the evening. This year we are doing lots of new color effects and we love this new Coffee Blonde from Wella's Bronde collection. We are always happy to chat about any look that you might be trying to achieve. So why not pop in for a consultation so that you are prepared with a look that is destined to impress!

Has your stylist ever cut your hair too short?

by Administrator

Posted 24 January 2017

How to make sure your hairdresser does not cut your hair too short

If you have ever been on the receiving end of a haircut that was too short read on. You want a haircut that is the perfect length right? you have a picture in your mind and you conveyed that to your stylist then SNIP....... it's gone. All those months of growing for nowt ..... very upsetting at best and downright infuriating probably.
Is your hairdresser a good communicator? because almost certainly that's where the problem lies. Two really good tips 1, If you don't get a thorough consultation either walk out or ask for another stylist
2, The comb has inches marked on the flat side show the stylist the exact amount.

When you say short remember that is a picture you have in your mind, just make sure it's the same picture as they have in theirs. Trust but verify always, it saves tears later on.

Late night Hair appointments near Bloomsbury and Russell square

by Administrator

Posted 19 January 2017

Late night hair appointments

What do you do when you need a haircut and all the salons are closed? for the last 14 years we have been open until 8pm Monday to Friday. It tends to be the busiest time of the day so early booking is advised. We are 5 minutes from Russell square station in the heart of Bloomsbury. Very close to the Brunswick centre and all major London WC1 hotels.

Geometric asymmetrical bob

by Administrator

Posted 19 January 2017

Asymetrical Bob cut

Always nice to do a clean asymmetric bob. The hair is cut in a graded wedge which gently flows into a bob. We then blow dry the hair under and brush it into a wedge line.

Static hair nightmare? try this amazing solution

by Administrator

Posted 03 December 2016

How to combat static hair

It's winter right? we know that for two reasons

It's freezing outside!

and when we blow dry hair it behaves as if it has been wired into the national grid

That's what static will do for you, but why is it that it only seems to happen during the winter? And what can we do about it?

It's cold so the heating is on, the heating drys the air up along with the natural moisture content in your hair. There are a couple of things you can do to help counteract this

Buy a humidifier which puts moisture back into the air

Spray the brush with hairspray before you run it through the hair. You of course only do this after blow drying and not during or before

use a leave in conditioner, this really helps as it puts moisture into the hair

I hope this helps

The top five DIY fringe disasters

by Administrator

Posted 25 October 2016

Disasters that happen when you trim your own fringe

Oh dear what can the matter be? I trimmed my own fringe and now I’m crying in the ……….
“Why do people trim their own fringe?” I know it looks easy, but it took me 40 years to make it look easy
So the top 5 DIY fringe disasters are

• The Ski slope = so slanted you could ski down it
• The dumber = no explanation needed just plain too short
• What were you thinking= hey at least you found out hairdressing wasn’t for you
• Oh dear= even we are puzzled what to do to fix it
• The high forehead=They don’t have fringes you say, no and neither do you now!

All joking aside if you are a regular customer we don’t charge for fringe maintenance, so please put those scissors away

A haircut specialist in Bloomsbury

by Administrator

Posted 18 October 2016

Where to get a special haircut in Bloomsbury,Russell Square

Why I specialize in Haircuts and all that entails
Have you ever had the experience of going somewhere to get a service, being very clear with your instructions and then getting something completely different?
For example I was in a sandwich shop the other day, the guy in front of me said “I want a bacon sandwich on brown bread, no butter or sauce and just a little pepper” clear right? I kid you not the girl then says “Do you want white or brown bread?” BROWN!! He’s a bit irritated, “Butter?” NOOO very irritated now, “Ketchup or pepper?” I’m irritated for him now. What’s this got to do with haircuts? have you ever had this experience.
Hairdresser “What are we doing for you today”
Client “What would suit me?”
Hairdresser “What would you like?”
Client “What do you think would go with the shape of my face?”
Hairdresser (or robot I’m not sure) “What would you like”
Client “I guess a trim, but I’m trying to grow it so not too much off please”
WHACK that was the sound of eight inches of hair hitting the floor, obviously the robot is not programmed for trim
Now the customers in tears and the hair robot says, “But that’s what you said you wanted”
It must be my face or something but when I was employed by someone else, I always had to sort out these situations, and for some strange twisted turn of fate they always happen last thing on a Saturday night. What a way to start a weekend, but I have to say some of those averted disasters have followed me over the years and become loyal customers.
Now I’m not trendy anymore(I’m mature) but I’m aware of trends, I specialize in bespoke haircuts. I also specialize in listening and advising based on what I hear. So you are not sure what you want, that’s ok because we can do a “What if consultation” what’s that I hear you say. Understand this, when you walk in to a salon you are making a judgement about the hairdresser and they are trying to judge what you want, this may involve some assumptions such as Length, budget and what they think you might like based solely on appearance. That might sound a bit brutal but consider this “We’ve only just met”
So imagine you did not have those constraints that a “What if consultation”, it’s simple really we agree to put assumptions aside and I tell you exactly what I would do if you gave me Carte Blanche. I then don’t have to worry about your likes or dislikes or your budget, you are not under any pressure as it’s only make believe but you get a very honest opinion. Then slowly we can start to add or subtract from that point until we reach agreement to proceed with a clear plan.
So I’ve been hairdressing for 41 years and I am aware that even with the best laid plans sometimes the end product might not be perfect for you. If at any time in the following month you want adjustments or even a complete change of plan, I do it no questions asked. I’m in this for the long haul and I want lasting relationships. And that’s not all, say you really don’t click with me, money back no questions asked. I even throw in a rain check, so if as you leave it gets destroyed by the weather I will go over it with a brush and drier the next day for free.
I allow an hour and a half for your first appointment including a what if consultation, the cost is £75.
So in the picture my assistant was going out on Saturday night, I recently layered her hair and took it from Blonde to chocolate brown. We really did not have much time so I dry set her hair and brushed it out with my hands, this gives a really glamorous look that lasts.
Blog post by the salon artistic director

Haircut in Marchmont Street

by Administrator

Posted 08 October 2016

Where to get a haircut in Marchmont Street, Bloomsbury

If you are visiting Bloomsbury or have just moved into the area, one of the things you may be asking is "where do I get a haircut". Most of the salons in Bloomsbury are situated in Marchmont street and the Brunswick centre. We are one of those salons, we offer a warm welcome a full consultation and experienced hairdressers. We are 2 minutes from Russell square station and about 7 minutes from Kings cross and St Pancras stations. Do you have trouble fitting a haircut in to the working day or maybe you are a student and have to get your haircut between lessons. Good news we are open late 5 nights a week until 8pm and all day on Saturday. We offer a student discount and deals for local companies, consultations are free and if you register you can get £5 off your first visit.

New Student haircut in Bloomsbury

by Administrator

Posted 27 September 2016

Haircuts and Beauty treatments for students in Bloomsbury

Back to University in Bloomsbury! New hairdresser

Being in an area that is filled with universities, we are experienced in the requirements of the student haircut. For some of the students it is the first time they have lived away from home and this very often means they have also had the same hairdresser for years. Usually the requirements are finding a hairdresser in Bloomsbury that they can trust for the duration of their course. Also a haircut or beauty treatment that allows for a student budget, and lastly that has convenient working hours. Over the years we have seen many students become regular customers and it is nice that some still come back after university is finished. We offer a student discount Monday-Friday as well as regular special offers and our ever popular Late deals. We will do an initial consultation and where someone has had the same hairdresser for years we respect that and are not bombastic in our approach. This year should be very busy as the new student halls are opening in Marchmont street and they look fantastic. We look forward to welcoming the new students so feel free to come in for a no obligation consultation. We are experts in colour and cut and our therapist offers waxing and facials.

Colour Contouring

by Administrator

Posted 22 September 2016

Wella Couture colour, colour contouring

Colour contouring

The makeup industry has been using it for years, and it’s a much used secret of celebrities. It’s the latest makeup trend “Contouring”, what’s that? You say. It’s the art of using shadow and highlighting to accentuate your features, just the thing if you want a super model profile.
So how does that apply to hair? Well in one form or another we have been using hair contouring for years. However with the new colours on the market such as Ilumina it is even more effective. Let’s say that you want to accentuate the layers around your face, because you have dark hair and they don’t show. You may like your dark hair and the shine you get from it; you could use a colour that was slightly lighter around the face say caramel and then grade it out to a rich chocolate brown in the sections behind.
Probably the most popular type of contoured colour is Light to dark; this can really make a cut stand out. I use contouring in most of my colour work, I would first do an in depth consultation to try to match the picture the client has in their minds eye. Believe it or not pretty much everyone has an ultimate goal, but they very often discard it as not achievable before asking. My job therefore is somewhat like a mind reader; luckily clients give you clues in their language and body language. We then agree on a plan together and work from that.

Offer for August

by Administrator

Posted 09 June 2016

Colour change from Blonde to Chocolate brown

Irina decided she was fed up with her Blonde highlights and that she wanted to go chocolate brown. Sounds easy right but not so fast! this has to be done carefully so as to not end up with a nasty shade of green. First I filled the hair with Sebastian cellophanes chocolate brown, then we applied dark mahogany brown over the top. Result is a beautiful shade of warm brown.

Come in for a free colour consultation this August and get 25% off your total bill.

Cannot be used with any other offer

Why consultation is so important

by Administrator

Posted 05 April 2016

Hairdressers who listen, Hair salons in Bloomsbury

Every good salon experience starts with a good consultation .Even I get confused what product to use, how in the hell is a client meant to decide? My own rule of thumb is if I don’t get an instant result I am not interested. As a stylist of some 40 years + experience I have seen a lot of changes, I remember before Mousse and gel. The styles we create now would not have been possible in 1975 when I started, basically there were a couple of good shampoos and maybe one conditioner and everybody used them. Now there are hundreds if not thousands of good quality products. I try to understand what my customer is trying to achieve, for the last 20 years or so I have studied communication techniques also known as NLP. I try to work out for example if a customer say’s her hair just doesn’t feel right, what she actually means. I had a customer recently who said her hair colour did not feel right, not the condition the colour. That means she processes information kinaesthetically or by feelings, if she bought a dress it would have to feel right. The point is if I use the wrong language and start saying things like “Do you see what I mean” we are just not going to connect. I try to enter their world it makes life easier, I try not to forget that I am getting paid to interpret as well as create. The create bit can be all about the hairdresser, the interpret bit is all about the client.
I have seen too many times (once is too much) a client say to a stylist, please don’t cut too much off. Guess what they cut too much off, because the need to create was greater than the need to listen. I repeat to myself many times in the course of a day “it’s not all about me”. Too short scares the life out of me, once the hair is cut there is no going back, I would prefer to get a ruler out and let the client point to the exact amount they want cut. That goes back to my first model haircut, none of the hairdressers were free so I got my mate who was a Barber to watch me. I was having great fun until she asked me what size rollers I was going to use “Ouch”. The only roller I would have been able to use was a paint roller. And we had tears, and that was 40 years ago a painful but excellent lesson to learn. When you go to a salon try to get a two way conversation going with your stylist, verify that they understand you and don’t be afraid to ask more questions.

Sebastian Cellophanes

by Administrator

Posted 14 March 2016

Sebastian Cellophanes Bloomsbury

Sebastian Cellophanes
Cellophanes is Sebastian's breakthrough semipermanent colour shine, 11 shades plus of ammonia free colour, a Gloss treatment inspired by the vibrant natural colours in the souks of Tunisia,Cellophanes has a formula that strengthens hair, preserves moisture and enhances the shine of each strand with translucent natural shine.
In CV hair and beauty we use Cellophanes both as a standalone treatment and also to add gloss after performing colouring treatments. It is particularly useful after ombre colour, as it adds gloss to the ends where moisture is sometimes lacking. Leaving a beautiful shine on a fantastic fashion colour technique.

Standby Appointments

by Administrator

Posted 08 February 2016

Standby cut and blow dry

Ladies cut and dry £29
Men's cut and dry £20
Blow dry £20

Appointments can be booked any time for the same day or after 3pm for the next morning. For this great price you are guaranteed an up to the minute, precision cut and style with a fully qualified stylist.

Time for a change of hairstyle

by Administrator

Posted 08 February 2016

Hair Restyle

You're ready for a change great ! Do you trust your stylist to give you the right advice

I've lost count of the times a client says " I want it all cut off and bleach it". Over the years you develop a warning button, it goes something like " oh dear what's happened". Now I have a great relationship with most of my clients, enough to be able to say " so if you meet someone new next week on the bus to Clapham are you going to regret this?" Most times the answer is YES! . Followed by a cup of tea and a very long chat about a totally new look that flatters, and not makes her look as if she is off to war, and of course some empathy with the situation. That's not always the reason for a change but it's up there in the top three along with changing jobs or just plain getting up one morning and being bored with yourself.

So my question is if I just go ahead and change it or do the bleach whatever! How responsible does that make me? I did not come into this industry to make people miserable, however I am painfully aware that I possess that ability. It's like a phobia that goes right back to my first (thank god) model haircut, 40 years ago and I can still remember her name.

The points I took away from that experience were
I did not listen ,
I did not think,
I did not listen
I repeated listen twice because God gave you two ears and one mouth, which do you think you are meant to be use more ?, by the way that's true for life as well. However it's meant to be a two way conversation with me listening and then listening some more, then I ask questions based on what I heard. I'm listening for keywords and sentences, such as "fed up" or even "split up" you need the reason before you give the answer. What do they do for a living, a barrister ok so the spiky bleached Mohican is out then even if they are wearing a wig.

Let's skip forward a bit, suppose you have the reason for a change of hairstyle, and a possible solution. You then need another round of questions, how much time do you spend on your hair? Are you good at doing your hair?

As a hairdresser I am definitely going to be able to manage it but are they? I don't want to give somebody something that is going to turn out to be the bane of their life for the next six weeks. Even if it looks good when they walk out of the salon it's still better if it's manageable.

How long does this third degree interrogation take? About 5 to 10 minutes if your stylist is good. If they just go ahead with the bleach and crop they are either very gifted or maybe you should be the one asking the questions?

Hair colour correction or disaster

by Administrator

Posted 12 June 2015

How to correct a hair colour that has gone wrong

What do you do when a hair colour goes wrong? normally the first and worst reaction is to panic. For example your hair is far too blonde so you stick a brown over it to correct the problem, result is you then have another problem because your hair is now Green!. Hair colouring is a process like any other however it takes knowledge and training to know what to do when the result is not as expected or wanted. When you go to a new salon do they insist on a skin test? if not beware as that is for your protection as it does not matter one jot that you have been colouring for years. Salons use different types of tint you may be allergic to theirs check.
Lets say you put a colour on your hair and it was too dark so you call the salon and say "now I want it slightly lighter". You could put a few highlights through but that may not be the best thing for your hair, although very often this will be exactly the suggestion you get. At that point you don't want to hear that they can't help you, so it is important that you get a solution however you might be better off hearing the truth of the situation . I would always give a solution that does not compromise the hair in any way.
Too light is much easier to handle but again it takes years to learn how the different colours react with each other, and some don't work well with each other as in the previous example. So if you have a hair colour disaster always seek the help of a professional before attempting to correct it yourself. Consultations are free and we are happy to help

5 Potential mistakes you could make when visiting a new salon

by Administrator

Posted 16 April 2015

Choosing a hairdresser

Do you get emotional and anxious when visiting a new salon or having a change of hairstyle?. With a little friendly advice most of these unpleasant emotions can be avoided. These tips were collected by CV Hair & Beauty in Marchmont Street, Bloomsbury, London WC1, from their many years of experience of working with all kinds of clients and also hearing their customers horror stories of past salon visits.

1/ You decide to have a major change of style or colour without ever having visited the salon before. At the very minimum check out their reviews online and if possible visit for a small service such as a wash and blow dry first. This will give you a chance to talk to the hairdresser and get a feel for how they work. It is much better to find out beforehand that you don’t have rapport with a stylist before they have the scissors out, as this can avoid disappointment or tears later. It is not rude to ask the stylist how many years’ experience they have, everybody has to learn, but you probably don’t want them to practice on your hair.

2/ Take a photograph with you if possible and don’t be afraid to ask lots of questions as hairdressers are not mind readers, and a visual description is really helpful to the stylist. If you want half an inch cut off make sure that your idea of half an inch is the same as theirs. Most cutting combs have a measure on them so this is an easy way to establish that you are on the same wavelength. Have they done that style before?.If so they can tell how easy it will be to manage.

3/ If you are trying to save money, you may consider buying a very cheap deal online. however you may wish to consider, why would a salon be willing to discount their services by up to 70% leaving them with no margin for profit? Are they able to cope with the large surge in business because most of the daily deal sites sell in bulk? Are there restrictions? Probably the voucher is not valid after 5pm or on Saturdays. If it is a chemical service such as a Brazilian blow dry at something like £59, then you can bet the stock alone costs that and it takes 3 hours. Experience tells us this results in rushed appointments and frazzled stylists. So ask yourself does your hairdresser offer any special package deals? is there a loyalty scheme?
You may even be able to get a deal if you pay for blocks of appointments in advance, you will be happier with the service you receive and it may not work out much more expensive. Sometimes saving money can be a costly mistake if you have to go somewhere to have your hair corrected.

4/A very good salon will insist on first visit skin testing, don’t get upset it’s for your protection. We realise you may have been having your hair done for years with no reaction but we still follow the manufacturers guidelines.

5/A good consultation involves the stylist asking you and you asking them a lot of questions. It's important to consider whether a style is suitable or practical. The hair designer will make suggestions based on the information you provide. This is the time to explore possibilities together.

CV Hair & Beauty is a small cosy salon in the heart of Bloomsbury, all our team have between 17 -40 years’ experience and we offer free consultations so why not pop in for a coffee and a chat about your hair

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